“You would be hard pressed to find any job posting in the field of communications whose first words aren’t: Must know social media, must know interactive media.”
Dean Kamlet stressed employers’ increasing demand for graduates with interactive media skills during a filmed interview last month with Quinnipiac Professor of Journalism Rich Hanley.
“Those are the skills that employers are looking for now. Students who are prospective employees who are not up to date with the latest tools are not going to get those jobs. And those are the things that we teach here at Quinnipiac.”
The dean’s message – featured in a soon-to-be-released video promoting Quinnipiac’s Interactive Media graduate program – underscores the practical, real-world focus of courses in media production, interactive techniques, user-centered design and social media.
“We have a top-flight faculty that is well-versed in the profession. We have a first class facility that gives students the tools they need. We are on the cutting edge of where the industry is going in terms of interactive communications.”
A student who dabbles in Facebook and Twitter or drag-and-drop web design is not going to convince employers at top tier media companies like ESPN and NBC that they’re adept in the fast-changing world of interactive media.
Dean Kamlet should know. As former head writer for ABC News’ World News and Emmy Award-winning producer of Dateline NBC, he has extensive network-level broadcast journalism experience.
And he has watched the media industry’s toolkit grow from “one of those TRS Radio Shack computers with eight lines of information and a printer running on adding machine tape” to today’s dizzying online space of multiple platforms, communication channels and social media outlets.
“This is a career that is constantly in motion and you have to be able to move forward with it, not just learn today’s techniques,” he advises. “The world of communications has expanded so dramatically in the last 10, 20 years that anyone who doesn’t know how to use the new tools of communication is going to be left behind.”
Excerpts from a February 2012 interview between Lee Kamlet, Dean of Quinnipiac University’s School of Communications, and Rich Hanley, Quinnipiac Professor of Journalism.