By Jan Bush – This capstone project evolved into a compilation of eBooks on in-bound marketing. Inbound marketing places you where your customers expect to find you without looking. Inbound developed as a result of social media. For my project I completed three eBooks — an introduction, primer, and reference with bibliography. I established a website to distribute the books: www.findusmarketing.com. From legacy advertising to inbound marketing, this site focuses on the transitioning concept and process.