Branding, Style & Procedure Guide for Print & Web

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Capstone by Michele Bradsher – This Master’s project is a comprehensive style and branding guide for web and print for a non- profit organization that provides services to children and adults diagnosed with special needs. The style guide presents rules of use for all branding elements for this organization as well as its subsidiaries. It also includes rules of use for all elements of the organization’s website. The style guide is intended to lead staff, as well as external designers and producers, in the proper use of the company’s logo and branding elements. The guide will serve as a reference to assure a consistent translation of the organization’s mission and services through a professional and closely monitored presentation of design elements. The guide provides a formal reference tool designed to lead staff members across departments and subsidiaries to assure there is no deviation from the organization’s branding as it pertains to print, web and advertising.

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